In a series of campaigns that promoted the “NYC Originals,” the NY Cosmos soccer team, a wide range of materials were created in a short amount of time.

In one series of TV spots, still photos of the players are animated in slow motion action against photos of the streets and iconic locations around NYC, which are given depth by projecting the images as 3D  environments. The music builds tension and excitement, while sound samples of the actual commentators and fast-cut footage of the players in action convey all the excitement of the game.

In addition to the TV spots to promote each game, materials were created including subway and bus shelter ads, billboards, print ads, stadium banners, trading cards, and the show open for the broadcast of the games from MCU park in Coney Island.