ENTERPRISE-LEVEL BUSINESS INTERNET LAUNCH CAMPAIGN
What makes this broadband service unique? Fiber optics. Built on a 100% fiber-optic backbone, data can literally move at the speed of light. Our solution for a rebranding campaign focused on the benefits of fiber, and correlating the product with light, and the light-speed fiber optics that make speeds of up to a Gigabit and beyond possible.
ENTERPRISE-LEVEL BUSINESS INTERNET LAUNCH CAMPAIGN
What makes this broadband service unique? Fiber optics. Built on a 100% fiber-optic backbone, data can literally move at the speed of light. Our solution for a rebranding campaign focused on the benefits of fiber, and correlating the product with light, and the light-speed fiber optics that make speeds of up to a Gigabit and beyond possible.
DIRECT MAIL
TV SPOTS
PRINT ADVERTISING
THE WORK
Our campaign of TV spots disrupted the status quo and generated excitement for a product that really stood apart from the previous work. Traditional print and direct mail, as well as digital and online promotion all helped to create a new association in the marketplace: Mediacom Business as provider of high-end business service for the largest companies. The campaign also creates a halo effect on the other business and residential services that Mediacom provides, changing the perception that a rural provider has to be small time.
THE WORK
Our campaign of TV spots disrupted the status quo and generated excitement for a product that really stood apart from the previous work. Traditional print and direct mail, as well as digital and online promotion all helped to create a new association in the marketplace: Mediacom Business as provider of high-end business service for the largest companies. The campaign also creates a halo effect on the other business and residential services that Mediacom provides, changing the perception that a rural provider has to be small time.
OUT OF HOME
