![gigabit_2 gigabit_2](http://mattcollinsdesign.com/wp-content/uploads/2022/01/gigabit_2.jpg)
ENTERPRISE-LEVEL BUSINESS INTERNET LAUNCH CAMPAIGN
What makes this broadband service unique? Fiber optics. Built on a 100% fiber-optic backbone, data can literally move at the speed of light. Our solution for a rebranding campaign focused on the benefits of fiber, and correlating the product with light, and the light-speed fiber optics that make speeds of up to a Gigabit and beyond possible.
ENTERPRISE-LEVEL BUSINESS INTERNET LAUNCH CAMPAIGN
What makes this broadband service unique? Fiber optics. Built on a 100% fiber-optic backbone, data can literally move at the speed of light. Our solution for a rebranding campaign focused on the benefits of fiber, and correlating the product with light, and the light-speed fiber optics that make speeds of up to a Gigabit and beyond possible.
![GIGABIT+ FIBER OPTIC BROADBAND](http://mattcollinsdesign.com/wp-content/uploads/2022/01/binoculars2k.jpg)
DIRECT MAIL
![Gigabit_stuff2 Gigabit_stuff2](http://mattcollinsdesign.com/wp-content/uploads/2022/01/Gigabit_stuff2.jpg)
![Gigabit_FIBERBALL Gigabit_FIBERBALL](http://mattcollinsdesign.com/wp-content/uploads/2022/01/Gigabit_FIBERBALL.jpg)
TV SPOTS
![Fiber optics background with lots of light spots Fiber optics background with lots of light spots](http://mattcollinsdesign.com/wp-content/uploads/2022/01/gigabit_11.jpg)
PRINT ADVERTISING
![Gigabit_ads2 Gigabit_ads2](http://mattcollinsdesign.com/wp-content/uploads/2022/01/Gigabit_ads2.png)
![gigabit_screens22 gigabit_screens22](http://mattcollinsdesign.com/wp-content/uploads/2022/01/gigabit_screens22.jpg)
THE WORK
Our campaign of TV spots disrupted the status quo and generated excitement for a product that really stood apart from the previous work. Traditional print and direct mail, as well as digital and online promotion all helped to create a new association in the marketplace: Mediacom Business as provider of high-end business service for the largest companies. The campaign also creates a halo effect on the other business and residential services that Mediacom provides, changing the perception that a rural provider has to be small time.
THE WORK
Our campaign of TV spots disrupted the status quo and generated excitement for a product that really stood apart from the previous work. Traditional print and direct mail, as well as digital and online promotion all helped to create a new association in the marketplace: Mediacom Business as provider of high-end business service for the largest companies. The campaign also creates a halo effect on the other business and residential services that Mediacom provides, changing the perception that a rural provider has to be small time.
OUT OF HOME
![gigabit_7 gigabit_7](http://mattcollinsdesign.com/wp-content/uploads/2022/01/gigabit_7-1.jpg)
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