A new attraction located in the heart of Times Square

For this project with Running Subway Productions, the company that created touring experiences such as Discovery Times Square and The Art of The Brick Lego Exhibition, we worked to help brand a new experience unlike anything they've ever done before.

Although the final name is yet to be determined, this NYC experience will be a new and uplifting experience that will connect guests to the heart of New York City in a unique and extraordinary way. allows guests to journey through the history of NYC via live actors, immersive media and museum galleries… culminating with a theme park-quality soaring ride.

Working with my team, we contributed to the earliest phase of the project with naming, marketing, advertising and branding concepts for the planned attraction.