{"id":461,"date":"2022-01-27T21:10:30","date_gmt":"2022-01-27T21:10:30","guid":{"rendered":"http:\/\/mattcollinsdesign.com\/?page_id=461"},"modified":"2025-10-03T12:19:45","modified_gmt":"2025-10-03T12:19:45","slug":"461-2","status":"publish","type":"page","link":"https:\/\/mattcollinsdesign.com\/?page_id=461","title":{"rendered":"SPECTRUM REACH"},"content":{"rendered":"\n\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum.jpg\" alt=\"SPECTRUM REACH\" itemprop=\"image\" title=\"spectrum\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/1119;\" \/>\n<h3>\n\t\t\tSPECTRUM REACH AD PRIMER\t<\/h3>\n<p>Spectrum Reach, the advertising sales division of Charter Communications \/ Spectrum, needed a presentation for local community business groups. Designed to give small businesses an introduction into how digital advertising can help them reach their customers. Instead of a sales pitch, the\u00a0 presentation positions Spectrum as a subject authority.<\/p>\n<p>Using bright imagery and featuring the end customers that the businesses are trying to reach, we created a deck that delivers a quick lesson in the basics, and does it in a way that&#8217;s quirky and fun.<\/p>\n<p>&nbsp;<\/p>\n<ul>\n<li><a>Column Settings<\/a><\/li>\n<li><a>Move Column<\/a><\/li>\n<li><a>Duplicate Column<\/a><\/li>\n<li><a>Delete Column<\/a><\/li>\n<li><a>Reset Column Widths<\/a><\/li>\n<li><a>Reset Row Width<\/a><\/li>\n\n<li><a>Move Parent<\/a><\/li>\n<li><a>Parent Settings<\/a><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/Screen-Shot-2019-04-18-at-3.37.09-PM.jpg\" alt=\"Screen Shot 2019-04-18 at 3.37.09 PM\" itemprop=\"image\" title=\"Screen Shot 2019-04-18 at 3.37.09 PM\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/608;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum3.jpg\" alt=\"spectrum3\" itemprop=\"image\" title=\"spectrum3\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/608;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum4.jpg\" alt=\"spectrum4\" itemprop=\"image\" title=\"spectrum4\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/608;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum5.jpg\" alt=\"spectrum5\" itemprop=\"image\" title=\"spectrum5\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/608;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum6.jpg\" alt=\"spectrum6\" itemprop=\"image\" title=\"spectrum6\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/608;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum7.jpg\" alt=\"spectrum7\" itemprop=\"image\" title=\"spectrum7\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/609;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum8.jpg\" alt=\"spectrum8\" itemprop=\"image\" title=\"spectrum8\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/607;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum9.jpg\" alt=\"spectrum9\" itemprop=\"image\" title=\"spectrum9\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/609;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum10.jpg\" alt=\"spectrum10\" itemprop=\"image\" title=\"spectrum10\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/606;\" \/>\n\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/mattcollinsdesign.com\/wp-content\/uploads\/2022\/01\/spectrum212.jpg\" alt=\"spectrum212\" itemprop=\"image\" title=\"spectrum212\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1080px; --smush-placeholder-aspect-ratio: 1080\/607;\" \/>\n\n","protected":false},"excerpt":{"rendered":"<p>SPECTRUM REACH AD PRIMER Spectrum Reach, the advertising sales division of Charter Communications \/ Spectrum, needed a presentation for local community business groups. Designed to give small businesses an introduction into how digital advertising can help them reach their customers. Instead of a sales pitch, the\u00a0 presentation positions Spectrum as a subject authority. Using bright&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-461","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/461","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=461"}],"version-history":[{"count":5,"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/461\/revisions"}],"predecessor-version":[{"id":1704,"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=\/wp\/v2\/pages\/461\/revisions\/1704"}],"wp:attachment":[{"href":"https:\/\/mattcollinsdesign.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=461"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}